The CDC has been a vocal and active opponent of electronic cigarettes. As such, it has not grown tired of attacking the industry and community in every way possible. In fact, it recently made known about its plan to produce a demonizing ecig ad.
Anti-Ecig TV Spot
The CDC is launching its casting call for its imminent demonizing ecig ad. A generous $2,500 will be offered by Centers for Disease Control and Prevention plus travel expenses to former smokers diagnosed with serious health conditions after they have cut back their cigarette consumption through electronic cigarettes.
The effort is more like finding vaping actors and actresses who will agree to act according to what CDC believes about the devices: evil, unhelpful and deadly as opposed to what the majority of users have reported.
The casting call even has its own flyer and letter. Based on what the documents contain, CDC aims to call the attention of former smokers aged 20 to 60 years old who have been using electronic cigarettes or smokeless tobacco for at least one year while still smoking combustible cigarettes. The CDC also wants to hire those people who thought that using ecigs or smokeless tobacco in cutting down cigarette consumption would be beneficial to their health.
CDC wants the person to be later diagnosed with a condition after using ecigs so that it could use this person as a tool it could use to further demonize the products. Its probable plan is to focus the spotlight on the condition that still remains even though the smoker has made the switch or that the condition occurred after the person started using ecigs.
Upcoming National Education Campaign
The casting call is part of the process for the upcoming CDC program entitled Tips from Former Smokers. Apparently, the agency has already launched similar campaigns before where supposedly real people were featured. Just like its other campaigns, the demonizing ecig ad is also said to feature people with life changing stories. Thus, the national lookout for prospective participants was launched.
A letter has been written and sent to various entities that could help the agency identify people who might fit the criteria or who might be interested it the campaign. A Webb Millet Casting representative will be contacting these entities in behalf of CDC if referrals are available. The letter stated that all applicants will get sensitive, respectful and dignified treatment.
All people, regardless of background are welcome to participate. The center particularly wants applicants with Asian ancestry. All applicants must also be tobacco-free within at least 6 months.
Apllicants that CDC is looking for should anyone aged 30-65 years of who have of have have colorectal cancer linked to smoking cigarettes; anyone 40-65 years old with macuylar degeneration due to smoking; anyone 20-60 years old who have used cigars with cigarettes, cigarillos/little cigars with/without cigarettes thinking that these products are better than tobacco cigarettes; but developed serious health conditions as they smoked; anyone who has used ecigs or smokeless tobacco for at least one years while still smoking cigarettes; anyone who though that these products are good for health while reducing cigarette consumption; anyone who was still diagnosed with serious ailment despite reducing cigarette consumption.
In order to be accepted fr the project, the applicant must be able to travel for the filming of the TV ad; is willing to submit necessary background check; and is willing to have his/her doctor sign the legal statement that verifies smoking has caused/contributed the ailment. Most of all, the applicant should have already given up tobacco for at least 6 months. Interested applicants must respond or send in their application online until May 30, 2014.